Fitzrovia Area Guide

Average 3 bedroom flat price


London Underground Zone



8,000 residents1

Points of interest

Fitzrovia is a small neighbourhood in central London, with a distinct ‘small-town’ feel to it. However, it does boast a wide range of amazing restaurants, cosy pubs and is home to several media organisations. Its most iconic landmark, however, is the BT tower, which stretches to approximately 581 feet tall. Lots of people visit this area for the shopping opportunities available on Tottenham Court Road.

Approximately 8,000 people live in Fitzrovia, while 50,000 people are employed in the area.1

Geography – What areas does Fitzrovia cover?

As mentioned, Fitzrovia is only a small area and so does not have any sub-regions. It is located near Soho, Bloomsbury and Marylebone – and about one mile north of Trafalgar Square.1


The average cost of a property in Fitzrovia (as of January 2017) is approximately £1,237,391.2

This represents a 12.29 percent increase on housing prices over the last 12 months.3

However, naturally this changes depending on the size of a property. For example, a studio flat will only cost, on average, £706,999. A full breakdown can be found below:

Type of HouseAverage Cost – Kensington and Chelsea (April 2016)
1 Bedroom£920,000
2 Bedroom£1,414,374
3 Bedroom£3,125,000


Type of HouseAverage Cost – England & Wales

(January 2017)



The above statistics were found using the Land Registry app. To use, simply click ‘search the UK house price index’, then click ‘customise your search’ and then select ‘England and Wales’. Then select ‘Change property types and report options’ to filter between flat and housing prices.

*Internal calculation provided by Cogress Ltd determining the mean of the average cost of detached, semi-detached and terraced houses.
Council tax rates for Fitzrovia are determined by the City of London, and are as follows:


Rates shown are for 2016/17.4

The people

This area is incredibly diverse, with a mixture of affluent business owners and lower-income residents. Around half of the population considers itself to be white British, while around 15 percent are Asian – the largest minority group in Fitzrovia. Within that group, there is quite a large Bangladeshi community.1


Approximately 1,500 residents are aged 65 and over, while there are around 1,000 students who live in the area. Many of the people who work in Fitzrovia are employed in the media industry (the BBC has a presence here), while there are a number of digital and marketing firms in the neighbourhood.1


Fitzrovia has top state and private schools, a French bilingual school and a vocational fashion college. All Souls CofE is the only state primary school in the area, which Ofsted considers to be “good”, as well as a few local comprehensives. Marylebone CofE, the only girl’s school is considered to be “outstanding” by the government watchdog.5

There are also a number of international schools at both the primary and secondary level, including L’ecole Internationale Franco-Anglaise, which follows the French curriculum. Fitzrovia is also home to The Fashion Retail Academy, for ages 16 and over, which was created by Top Shop owner Philip Green.5

Things to do in Fitzrovia

It may be small, but there are plenty of things to do and enjoy whilst in Fitzrovia.

There are a number of pubs (around 40 in total), while Charlotte Street is home to restaurants of all different styles. You’re certain to find something you’ll enjoy.

Besides that, there are several attractions you will want to check out during your stay, including:

Pollock’s Toy Museum

One that children and adults will both enjoy, the Toy Museum has been open since the 1960s. It’s quite small, but certainly charming, and offers an array of exhibitions on the toys and playthings of yesteryear. Admission is only £6 (£5 if you’re a student), for full access to its display of vintage dolls, tin soldiers and other Victorian toys.7

Dominion Theatre

One of the finest theatres in London, visitors can expect to witness fantastic plays and musicals, featuring some remarkable talents. The Dominion Theatre has been open since 1929, and regularly attracts attendees by hosting fun, exciting shows. You can find out what is currently playing by clicking here.

Grant Museum of Zoology

If you have any interest in fossils and historical animals, then a trip to the Grant Museum of Zoology is well worth the visit. Admission is free, and you get to witness genuine preserved animal specimens, as well as the aforementioned fossils of animals such as the dodo and the Tasmanian tiger.7

BT Tower

Unfortunately, it is no longer possible to head to the top of the BT Tower for a fantastic view of London. The tower itself though is quite impressive, as it looms over the neighbourhood of Fitzrovia, and is well worth a close up visit if you’re nearby.


As mentioned, the best shopping can be found on Tottenham Court Road. It’s your typical high-street, with all the biggest and best brands found in numerous shops. However, here you can also find vintage clothes stores, as well as establishments dedicated to organic foods and health supplies.1


Due to its central location, there are plenty of transport links in Fitzrovia, with multiple ways of getting about throughout the city. There are a total of six tube stations (Great Portland Street, Warren Street, Euston Square, Goodge Street, Tottenham Court Road, and Oxford Circus), while Euston, Kings Cross and St Pancras International rail stations are within walking distance.6